Persona and Target Audience
Persona and Target Audience
The creation of a persona helps the designer, or Information Architect, to understand and represent our end user. By hypothetically developing their cultural associations, and valued objects, one can start to “guesstimate” and anticipate what else may be harmonious to their individual lifestyles. Relating back to the main topic of this project, Soccer, the persona will help me decipher the visual and lingual language my user will understand.
Target Audience:
An Athletic person familiar with various sports, and sport related terminology (for example the word Foul) who never took the time to learn soccer, but would now like to learn about the sport in order to play on an intramural team.
Paul
o Was a High School basketball player
o Watches ESPN everyday
o First year College student
o Physically active
o Just joined an intramural soccer league.
The creation of a persona helps the designer, or Information Architect, to understand and represent our end user. By hypothetically developing their cultural associations, and valued objects, one can start to “guesstimate” and anticipate what else may be harmonious to their individual lifestyles. Relating back to the main topic of this project, Soccer, the persona will help me decipher the visual and lingual language my user will understand.
Target Audience:
An Athletic person familiar with various sports, and sport related terminology (for example the word Foul) who never took the time to learn soccer, but would now like to learn about the sport in order to play on an intramural team.
Paul
o Was a High School basketball player
o Watches ESPN everyday
o First year College student
o Physically active
o Just joined an intramural soccer league.
posted by Lisa Thomas at 5:37 PM
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